Waking Ideas Publishing - Culture & Critics Corner
Written By Danny Nicolas
Christina Bonnington writes on WIRED about IKEA's upcoming full package television solution,
The upcoming Uppleva is a Wi-Fi-ready smart TV. It features an LED-backlit display, full 1080p HD resolution, and 400Hz response time, along with standard accoutrements like USB and HDMI ports for connecting peripherals. But it’s not just a TV — it’s the anchor of a full-fledged media center, with a built-in Blu-ray/DVD/CD player, a 2.1 surround sound system, and extra storage spaces for tucking away cables and your extensive Blu-ray collection.
Indeed, one of the touted benefits of Uppleva is the fact that all those wires and cables are completely hidden from view.
“The idea is to sell complete TV solutions, where TV, sound and furniture are combined and integrated in a way that is really unique to the market today,” Uppleva project leader Marcel Godfroy says in Ikea’s latest product video.
It will be very interesting to see where this goes. TVs are currently sold as huge monoliths worshiped on their own. Can IKEA integrate the television religion into a complete furniture experience like they have the rest of the home?
Published on Sunday, June 10th, 2012 at 10:17 am | Both comments and trackbacks are currently closed.