Waking Ideas Publishing - Comics & Video Games
Ouya To Be Sold At Best Buy, Target, & Gamestop in June
Written By Danny Nicolas
Sam Byford at The Verge reports on the news of the upstart video game console:
If you missed out on Ouya's successful Kickstarter campaign and wanted to pick one up in stores, you'll be able to do so at Target, Best Buy, and Gamestop, and the console will also be sold through Amazon and the company's own website. In an interview with the Wall Street Journal, Uhrman says that Kickstarter backers will get their consoles in March, orders from the Ouya site will go out in April, and the retail launch will be in June.
Retail pricing is $99.99 for the console with one controller, and an extra pad will set you back $49.99. That's a little different from Ouya's site, where an extra controller is just $30, although you do have to pay $10 more to get it (or the console itself) shipped. Uhrman admits that $49.99 is a "premium price" for a controller, but says that the inclusion of a touchpad makes up for it.
Being able to secure retail positioning is huge for Ouya. I had hoped that this would be at least somewhat competitive with Sony, Nintendo, and Microsoft this year, but this is far better than I had imagined. None of the big three can touch Ouya on price. If they are able to keep up with the manufacturing and ship millions of units through the end of the holiday season, they will be sitting on piles and piles of cash to seed both the AAA quality game development they need to survive - and the next generation of the Ouya.
As much as people complain about Kickstarted projects being delayed and delayed again, this definitely counts as a project that will go into the column of ones that were able to deliver in a big way.
Published on Tuesday, February 5th, 2013 at 12:29 am | Both comments and trackbacks are currently closed.

